挑戰與回應 活氧軟體企業識別體系設計 English


設計要求一: 活氧軟體取O3(臭氧)乃孕育地球生命之關鍵因素, 冀望公司能在軟體界中扮演類似功能的角色. 又因公司產品特性, 需要塑造一個崇高略帶神秘的東方文化色彩.

設計回應一: O3(臭氧)的分子結構為基本構圖, 將書法氣韻融入其中.


設計要求二: 初步決定分子結構的外輪廓及書法感覺, 希望能更與眾不同而又簡潔順暢.

設計回應二:


設計要求三: 同意以一筆劃表達方式, 希望在氣韻上更圓融大方. O3ST 英文字體以表現現代科技的方體為主, 佐以局部纖細變化象徵多樣的人性.

設計回應三:


商標完稿: (按此圖可瀏覽比例制定細節) O3ST略為右斜呈現由左飛入之勢, 與正紅色的O3書法形成"中西互動" 及"文化結合科技" 之特殊心理效果.

設計至此商標得以確認, 開始整體識別系統設計.

活氧軟體企業識別體系 (按圖可瀏覽細節)
整體設計: 以冷色漸層的O3書法筆觸營造未知的神秘氛圍, 有如東方"神龍見首不見尾" 之景象. 以深藍襯托商標中的正紅, 凝造出高貴的色感. 更將虛實的對比推向極至.


Design requirement: O3 Software Technology requires the CIS to represent the meaning of OZONE which breed the primary life on Earth, also create a perception, mysterious Eastern culture, according to the main product- Computer game.

Logo design: GE Design creatively applied the calligraphy "O3" on a contour based on the O3 molecule structure. English type "O3ST" is designed to show a look of modern technology. The type with delicate details represents the variation of humanity on Earth. The way "O3ST" tilted to the right creates a movement from left to right. The composition of O3 brush stroke and "O3ST" type shows the "culture blending" and "Culture embrace technology."

Overall Style: The cool brush stroke with gradation creates a mysterious atmosphere as Chinese phase " A scene of the dragon without showing its tail." Red logo on top of the dark blue makes the style more elegant; also push the contrast of "richness" and "emptiness" to the limit.